Brand vs. Branding – Do you know the difference?
Everyday we are bombarded with messages about our brand and our branding, two words that have become synonyms for business, used so frequently and casually that everybody is now an expert in some way, shape or form. The fact that many graphic designers don’t know the difference between brand and branding or how to accurately describe them, makes matters worse, particularly because businesses expect us to know. Some designers use brand
Design Reveal – S&A Floral Design Logo
Carole wanted a core logo design that had a soft sophisticated feel, that wasn’t a cliché and retained elements of her previous design. She also wanted a logo that could be adapted as she added new product lines to her offering.