Why asking for help in your business will help you grow
Asking for help and outsourcing are difficult decisions for any entrepreneur or small business owner. We operate in a world where we are constantly told that in order to grow our businesses we should be doing XYZ ourselves, thus saving money on professional fees, but what if this is actually damaging your business and stifling growth? I’m a firm believer that by being a Jack of all trades, you are a master of none! If you truly want your business to flourish knowing when and who to ask for help is a key business skill.
Most business owners have great talents but many times they think they can do it all. Taking the first steps towards asking for help or outsourcing can be time-consuming, but figuring out how to build your business with help from outside professionals can offer increased efficiencies.
“Growth is never by mere chance; it is the result of forces working together.”
James Cash Penney, founder, JC Penney USA
I wanted my business to grow and in order to do that I had to let go, take a deep breath and accept I needed help. This ultimately has given me more time to focus on generating income, there’s no way you can manage every single part of your business and still grow.
Identifying what you need help with…
To identify where you need help start by making a list of your daily tasks, how long it takes you and make sure no minute is left unaccounted for! Be honest with yourself, how much time do you spending scrolling through Instagram, how much time do you spend researching or putting off a job you don’t want to do? Include every task you can think of, washing up, ironing, invoicing, making, sorting materials, making calls, accounts etc etc. Once you have done this, ask yourself:
- How many of these tasks related to what I do? For example you make bags, how many of these tasks are NOT making bags?
- Do I need to do all the tasks myself?
- What am I wasting time on?
- How much time am I wasting doing XYZ?
- Do I even know what I am doing with XYZ?
Once you have done this give your time a monetary value for example £35 per hour, multiply this by the time you have identified that you are spending on tasks not related to what you actually do.
It’s astonishing isn’t it? Probably time to invest in getting some help so you can concentrate on what you’re good at!
Ideas to get you started
Help comes in many forms and depending on your personal strengths, likes and dislikes there are a variety of things you can outsource to others who will have more experience and skills, people who can provide you with a higher quality solution and service than if you were to try and do it yourself. Think of the time savings, over the outlay, time savings that will give you the opportunity to do more of the things you love, ultimately generating more income.
If your time is being spent on researching how to gain clarity, how to grow my business, how to gain more engagement, it’s probably wise to invest in a coach. A coach is a great way to not only help grow you business but hold you accountable for getting on with it!
You may think this is so simple, I can do that I don’t need to spend money for help with this, but unless you’re experienced personally, your business will benefit from this investment. Good copy can lead to serious sales and conversions, and consistent copy can show off your brand’s personality.
Branding & Website Design
If you really want to stand out from the crowd, you need a professionally designed logo and website. It’s easy to botch something together yourself or asking a friend who can draw to do it for you when you’re hard on cash, but if you want to create a wow factor, and make sure your potential customers remember your name, this is defiantly a time to call in the professionals.
(Take a look at my services and packages to see how I can help you.)
Social Media, Marketing & PR
It starts out fun, but the momentum of managing your business’ social media presence, attracting media attention and writing your blog posts for the next two months, will soon wear off – it’s hard to consistently and regularly come up with engaging content for your audience, especially when you’ve got so much else to do. Social Media, Marketing and PR professionals will have a strategy for this sort of stuff and as well as managing your presence they can create strategies and guides on how you can do this more efficiently tailor made just for you.
How much time do you waste setting up the ‘ideal shot’ only to be disappointed when the image is too dark or slightly out of focus? If taking great pictures isn’t your thing then hiring a professional photographer, even just for an afternoon, will provide you with a host of images to use on your website, marketing materials, social media, menus, price lists and so much more.
If you’re growing steadily, you’ll get to a point where you can no longer meet demand on your own. Whatever your type of business the chances are you need help fulfilling orders, wrapping and packing or someone to sit at a computer saving all your files. The best thing you can do is get a second person to help you, even if it’s only for a few afternoons a week, a friend, a family member or even a work placement student who wants to learn! Start small and then decide if you need to employ someone more permanently.
Sales can be daunting, especially if you’re an introvert but some people love selling; it’s in their nature. A brand ambassador or freelance sales assistant is a great way to get a job done that you potentially hate.
I hate cleaning, with two dogs and an outdoor lifestyle I spend an silly amount of time cleaning, time that I could be working on my business! It maybe a simple thing but hiring a cleaner will give you not only time to spend working on your business but time to spend with your family, friends or simply doing the things you love (unless you love cleaning).