A good logo conveys the core principles of a business and what that business does. Even though they’re often just small images, logos carry a whole lot of meaning and designing one comes with a whole lot of responsibility. Logos are usually the most recognisable representation of a company and with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their

Everyday we are bombarded with messages about our brand and our branding, two words that have become synonyms for business, used so frequently and casually that everybody is now an expert in some way, shape or form. The fact that many graphic designers don’t know the difference between brand and branding or how to accurately describe them, makes matters worse, particularly because businesses expect us to know. Some designers use brand

Autumn is one of my favourite times of the year. I mean, I love summer, but something about the autumn really appeals to me and not just because it marks my birth season. Leaves falling from the trees, getting nice and cosy in big woolly jumper, lighting the log burner and switching on the Aga, not to mention any excuse to crack open last year’s batch of Sloe Gin. Autumn

Or at least they think they are! I’ve had this post in the back of my mind for sometime, debating whether or not to write it, not wanting to sound self-righteous or put anyone down but I can’t help think that the graphic design industry is one that everyone thinks they can dip their toe in if they wish. Not only does this devalue the whole industry but the effects of