A good logo conveys the core principles of a business and what that business does. Even though they’re often just small images, logos carry a whole lot of meaning and designing one comes with a whole lot of responsibility. Logos are usually the most recognisable representation of a company and with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their

You’ve just started your business, you know you need a logo and marketing materials, money’s tight, you’re looking at ways to keep costs low. Why pay a designer when you can create your own logo, you can do just as good a of a job right? After all it’s only text with your business name and a bit of clip art

Everyday we are bombarded with messages about our brand and our branding, two words that have become synonyms for business, used so frequently and casually that everybody is now an expert in some way, shape or form. The fact that many graphic designers don’t know the difference between brand and branding or how to accurately describe them, makes matters worse, particularly because businesses expect us to know. Some designers use brand