A good logo conveys the core principles of a business and what that business does. Even though they’re often just small images, logos carry a whole lot of meaning and designing one comes with a whole lot of responsibility. Logos are usually the most recognisable representation of a company and with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their
You’ve just started your business, you know you need a logo and marketing materials, money’s tight, you’re looking at ways to keep costs low. Why pay a designer when you can create your own logo, you can do just as good a of a job right? After all it’s only text with your business name and a bit of clip art
Everyday we are bombarded with messages about our brand and our branding, two words that have become synonyms for business, used so frequently and casually that everybody is now an expert in some way, shape or form. The fact that many graphic designers don’t know the difference between brand and branding or how to accurately describe them, makes matters worse, particularly because businesses expect us to know. Some designers use brand
I could never describe a typical day in my life as a graphic designer as it can be so changeable someday’s I am at the computer all day and others I can be printing, foiling, painting or lasering in the studio, it’s so varied and I love it!
Or at least they think they are! I’ve had this post in the back of my mind for sometime, debating whether or not to write it, not wanting to sound self-righteous or put anyone down but I can’t help think that the graphic design industry is one that everyone thinks they can dip their toe in if they wish. Not only does this devalue the whole industry but the effects of
Asking for help and outsourcing are difficult decisions for any entrepreneur or small business owner. We operate in a world where we are constantly told that in order to grow our businesses we should be doing XYZ ourselves, thus saving money on professional fees, but what if this is actually damaging your business and stifling growth? I’m a firm believer that by being a Jack of all trades, you are
How much to invest in branding your business entirely depends on your financial circumstances and what stage you are at in your business. There’s no doubt about it that branding or a new website is an investment for any business and that’s exactly what it should be seen as, an investment. Investing in your business on any level is a sure fire way to see growth and therefore it shouldn’t
We've all seen them the logo's that look like they've come out of a factory, the logo's that are so fashion led that apart from having a different name you would struggle to know who they were. You swoon over the prettyness of them "if only my logo looked like that " a calligraphy font, a watercolour swoosh, maybe even in a circle? But do you ever stop to consider