When I was approached by Claire to create her new brand, I was very excited. After an intitial chat Claire’s love of Art Deco buildings and Mid-century Modern Interiors really stood out to me. Combining these with elements of what Claire does created a unique and contemporary logo. The crispness of the logo represents the precision required when cutting in, the E’s are stylistic paint brushes and the A’s draw inspiration from the geometric shapes often used in Art Deco design. The overall feel however wouldn’t look out of place stamped into a Hemes chair.
The next task was to create a website that was clean, simple and to the point.