Carole wanted a core logo design that had a soft sophisticated feel, that wasn’t a cliché and retained elements of her previous design. She also wanted a logo that could be adapted as she added new product lines to her offering.
I love the diversity of my work and working with new clients is always exciting so when I was approached by Crossley Thompson to create a new logo for them I was thrilled.
Or at least they think they are! I’ve had this post in the back of my mind for sometime, debating whether or not to write it, not wanting to sound self-righteous or put anyone down but I can’t help think that the graphic design industry is one that everyone thinks they can dip their toe in if they wish. Not only does this devalue the whole industry but the effects of
Asking for help and outsourcing are difficult decisions for any entrepreneur or small business owner. We operate in a world where we are constantly told that in order to grow our businesses we should be doing XYZ ourselves, thus saving money on professional fees, but what if this is actually damaging your business and stifling growth? I’m a firm believer that by being a Jack of all trades, you are
We've all seen them the logo's that look like they've come out of a factory, the logo's that are so fashion led that apart from having a different name you would struggle to know who they were. You swoon over the prettyness of them "if only my logo looked like that " a calligraphy font, a watercolour swoosh, maybe even in a circle? But do you ever stop to consider