Why having an adaptable brand is important!

We've all seen them the logo's that look like they've come out of a factory, the logo's that are so fashion led that apart from having a different name you would struggle to know who they were. You swoon over the prettyness of them "if only my logo looked like that " a calligraphy font, a watercolour swoosh, maybe even in a circle? But do you ever stop to consider